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Panther_99FS
August 20th, 2011, 06:48
Those who had high self-brand connections (SBC)—that is, those who follow, research, or simply like a certain brand—were the ones whose self esteem suffered the most when their brands didn’t do well or were criticized. Those with low SBC remained virtually unaffected on a personal level.
The residual effect of this is that those with high SBCs tend to discount negative news about their favorite brands, and sometimes even ignore it altogether in favor of happier thoughts.

http://www.petapixel.com/2011/08/17/that-explains-it-canon-vs-nikon-debate-linked-to-self-esteem/

Ferry_vO
August 20th, 2011, 10:59
Even moreso to Apple users.. :kilroy:

Panther_99FS
August 20th, 2011, 11:07
Even moreso to Apple users.. :kilroy:

Yes,
This Apple digital camera didn't fare well....
http://en.wikipedia.org/wiki/Apple_QuickTake

Smokey Joe
August 20th, 2011, 11:21
Those who had high self-brand connections (SBC)—that is, those who follow, research, or simply like a certain brand—were the ones whose self esteem suffered the most when their brands didn’t do well or were criticized. Those with low SBC remained virtually unaffected on a personal level.
The residual effect of this is that those with high SBCs tend to discount negative news about their favorite brands, and sometimes even ignore it altogether in favor of happier thoughts.

http://www.petapixel.com/2011/08/17/that-explains-it-canon-vs-nikon-debate-linked-to-self-esteem/




Fortunately I don't have to worry about this since I'm a Nikon fanatic. :icon_lol:

Kiwikat
August 20th, 2011, 15:56
Yet another University study that takes something that is common sense and proves it to be true.

ROFL. :engel016:

Kiwikat
August 20th, 2011, 16:03
Even moreso to Apple users.. :kilroy:

You couldn't possibly say that enough!

The Apple users at work always act like their computers are better yet they're constantly breaking down and having compatibility issues.