The song is Tough - I Love the words!
It cuts off a bit quick at the end but "self" is the end.
Just so you know the singer is Justin McBride - 2 time World Bull Riding Champion. That's likely why the video is bulls and PBR bull riders. Looks like Justin is gonna try and follow a successful Rodeo career with Country Music - like the great Chris LeDoux. Hope he does well and this song is a good start.