Congratulations Alphasim. Marketing genius.
Most addons probably sell the most copies in the first few weeks after release. All those people desperate for something new to fly (reminds me, I still need to figure out how to fly my C130) rush to buy the latest and greatest and then rush to publish their opinions on the forums. By releasing a half finished version now and the final version in 1-2 months (timeframe according to alphasim) they effectively get to release their product twice and thus double the amount of free publicity they get. Pure genius .
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